UK and Ireland music fans will be able to view gig tickets on YouTube after the web giant announced partnerships with Ticketmaster, See Tickets and Eventbrite.
As of this week, fans watching videos on Official Artists Channels will see ticket listings for live shows. By clicking the “Tickets” button, fans can purchase tickets directly from one of the site’s ticketing partners.
The new feature is an expansion of the ticketing integration first launched with Ticketmaster in the US, which has since been expanded with Eventbrite and rolled out across Canada, Australia and New Zealand. See Tickets has also now joined the partnership.
“We hope this new feature helps connect fans with not only the global artists they love, but also will give them a chance to discover more intimate events with breakthrough local talent” – Roz Mansfield (Youtube)
Paul Everett, head of music at Eventbrite UK and Ireland, said: “YouTube is a fantastic addition to our growing list of global distribution partners. This latest partnership represents an incredible opportunity for our independent organisers across the UK and Ireland, enabling them to integrate their events on our platform with their Youtube artist profiles, and to surface tickets directly to the massive audience engaging with music there.”
Rob Wilmshurst, Global CEO at See Tickets, says: “See Tickets are delighted to be partnering with YouTube. This new feature enables fans not only to discover events for their favourite artists, but then to buy them securely on our website. We’re already proud to be working with a fantastic array of partners and affiliates around Europe and North America, so adding someone as powerful as YouTube to that network is something we’re really pleased about.”
This new feature on Youtube makes buying tickets so convenient to the listener and may really become effective in the coming years, especially for up and coming artists who may be able to capitalize on the multimedia platform’s brand new feature.
The great thing is that if an artist is not on tour, there are still other ways they can use a similar feature to grow their income, for example having their merch for sale