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INTRODUCING – LOVEDAY

THE BACKSTORY:

Throughout the history of pop music, there have been numerous great songs inspired by the dancefloor. The latest single from Midlands songstress Loveday most certainly belongs in that lineage – albeit with a slight twist. Entitled ‘I Can’t Dance’, Loveday’s latest banger is an infectious slice of electro-pop with lyrics celebrating all those who aren’t quite so adept on the dancefloor. As the 20-year-old explains: “I wrote the lyrics about a feeling of being so consumed by a moment and by music that you don’t care if you can’t dance or look completely ridiculous, you’re just moving in a way that feels amazing without a care about what bystanders may think.”

That sense of glorious inhibition is very much a central theme to Loveday’s music. Using her lo-fi, bass-heavy electro-pop sound, the Warwickshire-born singer chronicles the experiences of a young woman getting to grips with adulthood – love, friendships, growing pains – with refreshing candour and insight. Her breakthrough moment came early last year when ‘Breathless (Like This)’ hit the number one spot at Hype Machine and was shared by The Chainsmokers. Since then, her work has been remixed by Initial Talk (Dua Lipa, Perfume Genius) and Sofus Wiene, and she’s received extensive airplay from Jamz Supernova, Tom Robinson and BBC Introducing.

As well as keeping us entertained with her excellent ‘Lockdown with Loveday’ sessions these past few months, she’s also been busy working on new music – music which, no doubt, will give us the perfect excuse to showcase our best (or worst) dance moves.

KEY TRACK: ‘Breathless’. Recalling the dancefloor experimentation of Jessie Ware’s early work, this stirring, soulful track explores the obsessive, all-consuming nature of relationships.

FOR FANS OF: The Japanese House, Lorde, Jessie Ware.

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